The evolution of lures has come a long way over the years. Tackle companies continue to fine-tune the design, behavior, quality, and technology of their artificial baits to develop innovative ones that are more consistent, efficient, and durable than their earlier counterparts. Today’s new-age models are more capable of getting monster strikes and significantly increases your fish-landing ratio. Check out the following lures that were a big hit this year (in no particular order) and if you don’t have them yet, you might consider adding them to your tackle box.

Lures that hit their marks this year

Rapala X-Rap Saltwater Fishing Lure

Rapala X-Rap Saltwater Fishing Lure

This model made a big impact on saltwater anglers this year because of the way it has been built to tolerate the onslaught of gamefish like dorado, wahoo, tuna, and others. The new generation is noted for its eye-catching details such as textured translucent body, striking scales, internal holographic foil for flash effects, and 3D holographic eyes. It is integrated with long casting system partners and has the X-Rap’s harmonic rattling sound and classic Rapala wobble that mimics a wounded minnow in the water, making it even more tempting to ocean inhabitants. This 4-inch suspending lure is hand-tuned and tank-tested for premium performance which is designed for casting or trolling with Perma Steel 3X hooks. It is available in Amazon for the price of $9.49-$10.99.

LIVETARGET Baitball Spinner Rig

Live Target

This rig simulates a cluster of distressed baitfish which can be irresistible to hungry saltwater pelagics like grouper and different types of tuna; as well as freshwater hunters like bass. This Baitball Spinner Rig features the flash effect and vibrating action of a spinner blade that gamefish find difficult to resist. It is composed of a cluster of teasers with a target armed with a one razor-sharp extra wide black nickel hook and a willow leaf spinner blade. The target is positioned below the squad of teasers to produce a funneling setup that draws the ocean dwellers into the hooked target.

nterchange System allows you to modify clips on the upper arms so you could conveniently switch the teaser and/or target to match the water color conditions or ease bait fatigue. LiveTarget co-owner Vic Cook says that this versatile rig can reach as far as anywhere at any depth zone whether across or underneath the surface or bounce off the bottom and across the stumps. This rig sells between $14–$16 in tackle shops.

Biwaa Raffal

Biwaa Raffal

The patterns on Biwaa’s Raffal gives it a lifelike charisma that can fool even the meticulous species. This glider is built with solid resin and behaves like a wooden jerkbait that can be fished in a subsurface, walk-the-dog action which is ideal for both fresh and saltwater. When unleashed in the ocean, the Biwaa’s Raffal delivers a baitfish profile that is aimed at rod-bending species like Tuna, Yellowtail, Wahoo, and more.

This year’s model is better than its predecessor because of its solid body built using a brand new plastic formulation that makes it smooth and silent in the water. You don’t need to jerk it strongly and you’ll get fantastic swimming action by simply casting and retrieving it slowly with your reel. It is made of wire-thru construction giving it added durability and at the same time enabling it to handle larger catch. It comes in six different realistic patterns and you can choose between the 4-inch, 2-ounce model and a 6-inch, 2.8-ounce model. The Biwaa’s Raffal retails between $15–$18 at the tackle shop.

Molix Jointed Sandeel

Molix Jointed

This Jointed Sandeel is one of the interesting artificials that caught the eye of many sport anglers this year because of the way it mimics a small eel which is a favorite prey of many saltwater residents. Unlike other lures, it doesn’t have to be retrieved particularly quickly in order to get the desired effect on targeted species.  Linear retrievals produce serpentine-like swimming action that attracts the attention of ocean hunters. This 5 ¼-inch sinking artificial weighs half an ounce and submerges from half a foot to 5 feet deep. The main target of Jointed Sandeel is Sea Bass but it’s also excellent for Bluefish and Barracuda. It is sold around $20 in the market.

Sougayilang Hard Plastic Popper Topwater Floating Fishing Lures

Sougayilang Hard Plastic Popper Topwater

The Sougayilang Hard Plastic Popper Topwater Floating Fishing Lures come in striking colors, lifelike scale patterns, 3D eyes, and realistic crankbait action. Designed with natural swimming behavior, they are capable of attracting both freshwater and a variety of salties like Roosterfish, Jack Crevalle, Amberjack, and more. Created with a steel ball inside, they can maintain steady movement during casting and at the same time increase the span of the throw. This model encourages surface strikes with a water-pushing, popping action which sells for $12.99 at Amazon.

Yo-Zuri Hydro Minnow LC

Yo-Zuri Hydro Minnow LC

Minnow plugs garnered raves from anglers when their new generation of long-casting plastic plugs hit the market in 2011. This year, a new and better minnow stands out from older variations because of its added weight, a slightly deeper profile, heavy duty split rings, and 3x strength treble hooks. The new minnow style bait has been engineered to cast longer distances and perform better under the toughest conditions. Its all new weight transfer system allows effective casting action even in stiff headwind which enables you to reach far distances away from targeted species to maintain stealth mode.

The Hydrow Minnow LC comes in 6 inches and 6-¾ inches and proven colors that work effectively for a variety of angling situations.  It runs shallow and ideal for snook and tarpon that chase baitfish on the surface which sells in the market for $9.99 – $11.99.

Rapala RipStop

Rapala Ripstop

This new generation jerkbait overshines older models because of its innovative tail design that produces a fast ripping action which is capable of hard-stopping and forward motion stops on a dime. It has a flashy appearance and subtle wobble that get the attention of different kinds of ocean swimmers on the prowl like Snook, Snapper, Grouper, and other species.

It can be used in a variety of ways such as jerking, straight retrieve, pausing, snapping, and twitching. This 3 ½ inches long and ¼ ounce lure can go to depths of more than three to four feet. You can choose from 14 variety of patterns to match water condition which you can buy for $10.94 on Amazon.

Storm 360GT Searchbait Swimmer


This model is tagged as the “ultimate confidence lure” since it can be used by anglers of any skill level.  It has a big boot tail and supple PVC body design which creates wild kicking and side-to-side rolling actions that mimic a frightened minnow. It also produces a supreme flash during a standard retrieve to attract the attention of underwater carnivores looking for a meal.

The new generation swimbait has a molded diving lip that provides superb crankbait action and depth control which is irresistible to saltwater dwellers like Amberjack, Cabrilla, Bonita, and more. It is also tempting to Pike, Bass, Catfish, and other freshwater species.

The Storm 360GT Searchbait includes one jig head rigged on one body plus two additional bodies per packet. Heavier 360GT Searchbait jigs have been designed to complement the current line up of searchbait. The 3.5” Searchbait can be used with a 1/8 or ¼ ounce jig head, while the 4.5” can be partnered with a ¼ or 3/8 ounce jig head. Last but not the least, the 5.5” can work as a tandem with a 3/8 or ½ ounce jig head. It is available in the market at prices between $4.99 – $6.99.

Each lure is designed to suit different conditions that’s why it’s good to have a variety of models in your tackle box when you go sportfishing in Cabo so you can match it depending on the current water conditions, environment, target species, and fishing method.

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